Amazon Advertising

Amazon Advertising enjoyed triple-digit growth in 2018. With high purchase intent, majority of the customers starting on Amazon end up buying on Amazon. As the competition increases, sellers on Amazon need to do Amazon Advertising, particularly when sellers launch a new product or the selling product start to lose traction due to intense competition. Good Amazon advertising can even increase the organic traffic to the same product.

SmartLens provides full service for Amazon advertising from creating to managing and optimizing the campaigns. The core strength of SmartLens is the unmatched keyword bidding optimization through machine learning algorithms and data science. SmartLens can improve the Amazon advertising campaigns significantly in a quick way and see result within weeks.

API Bidding

Once we obtained agency access from your accounts, our application seamlessly and automatically integrates your data from platforms, builds models, and performs bid updates directly through platform APIs. While all of our activities are transparent to you, heavyliftings are done by us behind the scene.

Our platform has been built with scalability from day one. We are handling hundreds of millions of bid updates everyday.

SmartLens UI

We provide UI application so that you can monitor and manage campaigns closely as well as guide our models to your desired objectives and target numbers.

  • Bid Objective Management
  • Performance Dashboard
  • Analytics Charts
  • Analytics Reports
  • Email Notification
  • Unified UI for Multi-Platforms/Channels

Custom Data Integration

Through agency access, we obtain your historical campaign performance data from platforms automatically. Custom data such as internal product information data, and non-campaign data also help us train our models more intelligently.

These data sources are examples that we support today:

  • Amazon Marketing API
  • AWS RDS/S3/Redshift
  • Google Cloud Storage/BigQuery
  • Snowflake
  • SmartLens SFTP/Data Web Services
ready to get started?

Get in touch and let's start improving your SEM campaigns!